Picture this: your digital sketches turning into real, living trees. It's not just an imaginative exercise – it's what we've achieved with Flor de Caña's eco-forward campaign. Combining creativity with environmental impact, this project invites everyone to play a part in reforestation in a fun and interactive way.
Flor de Caña is a brand of top-tier rum and eco-visionaries. Since 2005, they've been on a mission to enrich our planet's greenery, with an ambitious goal of planting one million trees by 2025. Excitingly, they’ve reached this milestone in 2023, well ahead of schedule! But that does NOT mean it’s time to stop.
The heart of this initiative is the "Draw a Tree, Plant a Tree'' campaign.Yeah, drawing trees is fun; but this is all about making a tangible, positive impact on the environment. Whether you use
a mouse or your fingertip, every tree
you draw symbolizes a commitment to nature.
The microsite we developed for this campaign is a visual delight. It features clean, user-friendly designs and earth-toned aesthetics, encouraging users to engage and connect with the cause. It's a virtual forest of hand-drawn trees that mirrors our collective efforts toward sustainability.
Here’s how it works: you draw a tree, personalize it with your name, and in return, Flor de Caña plants an actual tree. This process is designed to be as straightforward and engaging as possible, making environmental activism accessible to all.
But the impact doesn't stop at your screen. We encourage users to share their drawings on social media, spreading the word and growing our community. It’s about creating a ripple effect of environmental awareness
and action.
This collaboration with Flor de Caña showcases how digital innovation can be harnessed for environmental good. More than just a campaign, it's a testament to what we can achieve together: a thriving digital forest, growing one sketch, one click, and one tree at a time. So why not join in and help us make the world a little greener?
