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We’re back in action, and this time, we've teamed up with PepsiCo's Global Division for a special mission. Our shared goal? Design a standout booth for KFC's Global Marketing Planning Meeting held at the KFC Global Headquarters, showcasing PepsiCo's latest innovations in a fresh, engaging manner.
With over 250 attendees from more than 145 countries, the challenge was evident: create a booth that not only attracts KFC franchisees from around the world but also fosters meaningful interactions and connections.
the concept:
Moving beyond conventional booth designs, our goal was to create an atmosphere as lively and refreshing as a picnic. Drawing inspiration from PepsiCo's vibrant new flavors, we crafted our booth to be a vibrant, engaging experience, reminiscent of enjoying fresh tastes in an open, inviting setting.
Attendees had the chance to sample a range of products, including Pepsi Zero Sugar, 7Up Free, Mirinda Zero Sugar in original and mixology products, the newly developed Lemonade for KFC, Lipton Ice Tea Zero Sugar, and Energy Drinks like Celsius and Rockstar. All these products were carefully chosen to align with PepsiCo's strategy for KFC, emphasizing innovation and sustainability.
from the booth to the parties
We decorated the welcome and last-day event parties, ensuring Pepsi's presence was felt throughout and creating a cohesive brand experience. To further enhance the convention experience, we designed a unique photo opportunity, allowing attendees to capture memories from the event.
the outcome
Our booth became a hub for connections, networking, and genuine interest in PepsiCo's flavor offerings.
This collaboration with PepsiCo Global was a testament to the magic that happens when creativity aligns with brand vision. At Spotdly, we thrive on challenges, and this project was a memorable journey in flavor and design. Here's to many more collaborative successes!
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