king’s rush:

In the fast-paced, high-energy world of the Burger King Convention, Pepsi Away From Home wanted to do more than just show up—they wanted to stand out. They needed a memorable, interactive experience that would captivate attendees and merge seamlessly with the essence of both Pepsi and Burger King. Our answer? King’s Rush, a dynamic gaming experience that took brand engagement to a whole new level.

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the challenge: crafting a game that resonates

Pepsi’s vision was clear: create a game that felt modern yet nostalgic, immersive yet simple, and, above all, irresistibly fun. We had to design a game that captured the spirit of Pepsi, celebrated the iconic Burger King, and provided a seamless, brand-integrated experience. It wasn’t just about building a game—it was about building the game for the convention.
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the creative leap: enter king’s rush

Drawing inspiration from the retro charm of classic games like “Pepsi Man,” we designed King’s Rush, a fast-paced, side-scrolling runner that put Pepsi and Burger King front and center. Here’s how we brought it to life:

Iconic characters & branding:

We brought the beloved Burger King character into the spotlight, turning him into the hero of the game. He sprinted through vibrant, Pepsi-themed environments, collecting coins and grabbing Pepsi power-ups while dodging classic obstacles like oversized burgers and soda cans.

Dynamic gameplay:

With easy-to-master controls and escalating challenges, players of all skill levels could jump right in. The game was designed for quick, addictive play sessions, making it a perfect fit for the high-traffic convention environment.
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Immersive brand elements:

Every pixel was crafted with brand storytelling in mind. From the background elements inspired by Pepsi’s visual identity to the cheeky nods to Burger King’s iconic menu items, we made sure the game felt like an extension of both brands.
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the booth experience: where the game came alive

The game itself was only part of the magic. We knew we had to create an atmosphere that drew people in and made them want to stay. The King’s Rush booth was designed as a vibrant, immersive space inspired by top gaming expos. Here’s what made it stand out:

Interactive gaming stations:

We set up sleek, custom gaming pods where attendees could dive into King’s Rush headfirst, surrounded by branded visuals and a dynamic soundscape.
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Live leaderboards:

The competitive edge was cranked up with a live leaderboard display, updating in real-time as players raced for the highest scores. The promise of bragging rights (and a special prize) had the crowd coming back for more.

Shareable moments:

We added an interactive photo op, letting players snap pictures with a virtual King character and share their experience on social media, extending the reach of the game far beyond the convention floor.

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behind the code: seamless integration & real time updates

Building the game was a collaborative effort, blending creative design with cutting-edge tech. We developed King’s Rush using a robust game engine that allowed for smooth, responsive gameplay across devices. Key integrations included:

Real-Time analytics:
The game was equipped with analytics tools to track user engagement and performance, giving us valuable insights into player behavior throughout the event.

Seamless API connections:
We integrated the game’s data feed with Pepsi’s digital ecosystem, enabling real-time updates to the leaderboard and ensuring a flawless experience from start to finish.
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the impact: gaming that left a mark

King’s Rush was a smash hit, pulling in crowds and turning the Pepsi booth into a buzzing hub of activity. Here’s what made it unforgettable:

Massive player engagement: In just two days, over 200 attendees played the game, clocking in a total of 404 play sessions. The booth was consistently packed, with players eagerly lining up for their turn.

Positive feedback: The response from the crowd was electric. Silvia López, our Senior Project Manager, summed it up best: “King’s Rush brought a blast of gaming energy to the convention, turning our booth into a lively playground. It wasn’t just about the game—it was about creating an experience that kept everyone hooked and craving more.”
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Brand visibility & recall:

By seamlessly blending Pepsi’s and Burger King’s branding into the game’s design, we created a memorable experience that left a lasting impression on attendees, reinforcing the brand’s playful, innovative spirit.

looking ahead: game on for future innovations

With King’s Rush, we showed how a well-crafted game could do more than entertain—it could transform a convention booth into an unforgettable experience. We’re excited to continue pushing the boundaries of what’s possible in brand engagement, using the power of gaming to connect with audiences in new, innovative ways.