This global rum brand was born at the base of an active volcano in Nicaragua, in the middle of a tropical area. Since we heard that, they got our full attention.
Later we understood the vision of that Italian adventurer who found the richness needed for a perfect spirit in those lands. Their impressive family legacy has been carried out for five generations, and such growth required a digital change to match their evolution. They needed a new website.
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Flor de caña was eager to continue sharing its story with the world and standing out in the digital world, and so were we.
This project had all the ingredients to create a breathtaking site, easy to navigate, enjoyable, and filled with the brand's essence. We grabbed our mixologist gloves and got to work.
storytelling at the center of the experience
Our creative team studied each brand element, from the Nicaraguan soils to the latest bottle released, and compiled details that would weave the brand's story. Then, our graphic design team worked their magic to shape them into a visually stunning site.
A paperlike background to set the narrative of legacy and time.
A collection of exotic tropical plants, such as monstera, banana leaf, and heliconia, distinguishes their branding.
Illustrations and family heritage highlights, like Alfredo Pellas' picture and signature.
coming together with seamless navigation for a sublime user experience
The parallax movement and other animations helped us add a touch of innovation while scrolling through the site's content.
expanding the digital experience
While the Global website was built in Webflow, we also developed a dedicated catalog page for the U.S. market using Bottle Nexus, a specialized eCommerce platform for the spirits industry. This allowed Flor de Caña to seamlessly present its portfolio to the U.S. audience, optimizing the way consumers discover and engage with their products.
a luxury portfolio worthy of the very best
From a product page that effortlessly showcases the range of bottles available, giving each one the deserves protagonism.
the reveal of each piece
Mixing illustrations and animation to present each bottle at the product description level.
ending with the most exclusive bottle
The V Generaciones page needed to tie it all together. As the most significant asset of this brand, we went all out.
Ps. Make sure to navigate this one slowly, and enjoy this work of art with 130 years of rum mastery.
Time to stand and clap your hands for the unique set of strategists, creatives, web designers, and developers who made this possible. Cheers to us!
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